Product · 2026

The software after software.

When software can act, the product is no longer the interface. It is the outcome.

For thirty years the product was the interface. Screens, flows, states. Software as a place you go.

When software can act, the product is no longer the place. It is the outcome. The interface becomes a consequence of the work, not the work itself.

This is not a reason to abandon craft. It is a reason to put craft where it now belongs: in judgment, context, and the quality of what gets done.